According to the official No Smoking Day website it is estimated that up to 750,000 smokers will try and quit smoking today. However, experience from the past shows that the overwhelming majority of these people will be smoking again tomorrow, with even more returning to smoking within a month.
Is there a better way than throwing away millions of pounds of public money on events such as these ?
A report (PDF) of the cost-effectiveness of National No Smoking Day found that an estimated 0.07% of smokers quit as a result, and therefore decided that the day was "extremely cost effective". Eh ?
So the measure of "extreme" success is 0.07% as far as stopping smoking is concerned.
If only there was a way to generate results that were one hundred times more successful than this 0.07% and yet cost absolutely no public money at all - wouldn't you expect this to be blasted out and promoted all the time on TV, Radio and every other form of media ?
Well there is an answer. There is a way that smokers who don't want to quit or who cannot quit can stop using tobacco.
One person who would know the answer is Professor Gerry Stimson, a worldwide expert in Public Health.
He took to Twitter yesterday to urge his friends and followers who smoke to do this :
Yes, the answer is simple.
Instead of spending a fortune of public money attempting to get 0.07% of smokers to quit, why not just tell smokers to use an electronic cigarette instead ?