I am sure that it won't be long before the advertising and marketing begins to go up a gear.
As a shopkeeper, I have noticed that the product, Sky Start, has appeared in several wholesalers and is priced so that it can be retailed at somewhere between 9.99 and 14.99.
The price is right, for a mainstream intro-starter kit to be sold over the counter as an alternative to cigarettes.
So, I had to buy one to see what they are like.
[ In the above video, I did not mention that the cartomiser (SD Karto) that I used of compare with the Skycig carto is one that I have used very often, and it is with this experience that I used to estimate that it is roughly equal to a 10 pack - eg, 2 SD Kartos would last 1 day for a pack a day smoker]
I contacted Skycig via twitter, to question their claim that 1 cart refill is equal to 30cigs.
After a few replies they published a blog post HERE to explain their calculations.
The Skycig calculations are riddled with a number of basic errors.
The first error occurs when they take a reading of 0.5mg per cig of nicotine from a packet of cigarettes and compare this with the 18mg of nicotine that they say is in their cartomiser.
This is not a valid comparison:
- The figure on the side of the cig pack is that actual dose of nicotine that is delivered into the bloodstream, not the amount of nicotine in the cigarette.
- The 18mg figure for the cart is the amount of nicotine in the cart and not the amount of nicotine delivered into the bloodstream.
- Electronic cigarettes do not deliver the nicotine with 100% efficiency (estimates vary between 25-40%)
So you cannot make a direct comparison with the figure on the side of a cigarette pack and the figure on the side of a cartomiser (or e-liquid bottle)
Another error occurs when they use a "puff count" machine to compare the number of puffs obtained from a cigarette and the number of puffs taken from a cartomiser.
Smokers tend to take shorter, sharper drags. E-cig users tend to take longer slower drags - so one puff on an e-cig will probably be equal to at least 3 or 4 puffs on a tobacco cigarette
So again the figures are not comparing like for like.
For these reasons - with the errors that are part of the Skycig calculations - I stand by my claim that the 30 cigarette figure for a cartomiser is rubbish, wrong, misleading and false.
WHY PUFFCOUNTS ARE ALWAYS WRONG