Tuesday, 29 October 2013

The Vype rechargeable - first impressions


The Vype bites back.

This is not a proper review or analysis, of the new rechargeable Vype - or "Vype Reload", as it is called, because I have only just received a sample. So this is just a quick first impression of it.

My main gripe about the original Vype disposable was that I considered the battery life to be too short, so it looks like the Vype has come back with an answer - the Vype reload :

For 14.99 you get 2 Vypes - which includes 2 rechargeable batteries "to last longer when you are out and about" - and you know what ?  I think that this version of the Vype will work out.

The branding is good, the packaging is cool and if the target markets are smokers experimenting with an e-cig, dual users and social smokers then it fits the bill.
(Social smokers do exist and their numbers are completely underestimated. The Vype Reload would be perfect for them. Grab a couple of refills on a Saturday night and that's it for the weekend)
Perhaps the Vype Reload would not be at all suitable for the regular e-cig user, but it isn't pitched at us, but as a mass market product for smokers to try, I think that this could be a winner.

1 comment:

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